Also from The Beaten Generation’s excellent old post that I linked to last night, Leeds: the back to front, inside out, upside down United, is this:

On top of indefensible season ticket price rises, the club’s cack-handed integration of new technologies will damage further its relationship with supporters, and throwing a spanner in the works of club-branded media this year will be the accelerated development of a handful of savvy, fan-run initiatives who will find themselves market leaders.

And making that very point in visual form on my Twitter timeline last night, was this: